Youth Revolution: Youth trends and influences that shaped youth behaviour
ROI Metrics: Tangible and intangible effects of your youth marketing campaigns
Youth Loyalty: Empowering youth while remaining true to your brand DNA
Social Networking: Challenges in connecting with the interactive generation
Entertainment Marketing: Online youth engagement whilst maintaining viewing safety
Experiential Marketing: Reinventing the youth connection experience
Viral Marketing: Ethical implications of the different modes of communication
Web 2.0: Influencing the facebook generation positively
Gaming Platforms: Debate how virtual worlds shape and impact youth’s worlds in reality |