Head - Marketing
SYSKA Group
Marketing enthusiast with more than 14 years of experience across Steel, Real estate and FMCD/FMEG segments with exposure to branding, customer insight, market segmentation and forecasting of trends to yield custom made campaigns for enhanced productivity and profit. Proficient in integrated marketing communication across various mediums, known for building relationships with multiple partners/ agencies. Manage brands across consumer segments and formats from bottom of the pyramid to ultra HNIs within India and neighbouring countries. Currently serving SYSKA Group of companies as Head Marketing to drive the functional deliverables across Indian and Foreign markets for its LED/Personal care appliances/Mobile Accessories/Wires and Cables/Home Appliances business verticals